Official Guidelines/Logo Usage Charter
These guidelines have been generated and published on LogoParc — the official logo registry
Logo and its versions
ARTIFICE has an official primary version of its logo and a variant whose use is subject to prior approval.
The use of monochrome versions (black & white, white negative) is subject to prior approval.
The colour version is the priority reference version on all communication materials.
Official colours
The official colours of the logo are those that appear in it. No other colour is authorised. Monochrome use is authorised only on constrained technical media. No gradient or colour effect is authorised on the logo.
Backgrounds and environment
The colour version is to be used on white or light backgrounds only. Monochrome versions are used exclusively on approved dark backgrounds. The logo may not be placed on a photograph or on unapproved coloured backgrounds without prior approval from the communications department.
Proportions and integrity
The logo may be freely resized while strictly maintaining its original proportions. Any stretching, distortion or rotation is prohibited. The logo elements — symbol and/or logotype — may not be separated or used individually, except for an icon version officially intended for that purpose. No visual effect is authorised: no shadow, no outline, no transparency, no overprint.
Protection zone and minimum size
A mandatory protection zone equal to 0.1X (10% of the logo height) must be observed on all four sides of the logo. The minimum usage size is set at 25 mm in print and 80 px in digital. Below these thresholds, the legibility and integrity of the logo cannot be guaranteed.
Prohibited uses
The logo may not be used on advertising materials by third parties without prior written approval. It may under no circumstances be incorporated into another logo or another visual identity. Its use is expressly prohibited on any material of a political, religious, offensive nature or contrary to the values of the institution.
Contact and approval
If you need further clarification or prior approval for any event use, institutional partnership, communication campaign or any specific non-standard use involving the logo, please contact our General Management.
Any download of the logo from this address implies acceptance of these Usage Guidelines.