Why 70% of the logos you receive from your clients are unusable (and it's not their fault)

You're an agency, a graphic designer, or a freelance creative!

You start a project for a client. You ask for the logo. What happens next is a classic of the trade:

• A 50KB .jpg file
• A screenshot
• A logo with a white square background
• A version "as I found it on Google"

Why? Because 70% of businesses don't know where their original logo is.

The problem isn't technical. It's structural.

African companies, even the most serious ones, still operate with informal logic:

• The logo is on the former salesperson's computer
• The only vector version is with the designer who created it 3 years ago
• Files are scattered across WhatsApp, emails, and USB sticks

Result: When you need the official logo, you have to:

• Beg the client
• Accept a rough file
• Or worse, remake it yourself (for free).

What this costs you:

1. Wasted time

Every project starts with a treasure hunt. You don't bill for that time.

2. Sacrificed quality

A low-res logo printed large gives a poor result. And it's YOUR name attached to that output.

3. Unnecessary tension

"But I sent you the logo!" No, the client sent you AN image. Not the logo.

4. Unplanned redesigns

You sometimes end up recreating the logo because the original file can't be found. That's unbudgeted work.

What the smartest agencies now do:

They no longer "ask" for the logo. They mandate a tool.

LogoParc is:

• A centralized library for each client
• Different formats available (vector)
• Permanent access
• No more treasure hunts

Before, it was: "Can you resend the logo?"

But with LogoParc, it's: "Log in, everything is there."

LogoParc

Ultimately, it's not the client's fault if their logo can't be found. It's the fault of a system that was never designed to last.

By demanding a tool like LogoParc, you're not just making your own work easier. You're helping your clients become more professional.

And that's priceless.

Tell your colleagues who spend too much time looking for logo files about LogoParc.